Examining the Yeezy Boost's Impact on the Resale Market

Footwear News recently released a report outlining how Kanye West's Yeezy models have helped boost the resale market. Even prior to teaming up with adidas, the "Kanye effect" has been well-documented, particularly in the realm of fashion where a single endorsement from Yeezus could often make a brand. Thanks to this phenomenon the resell value of Kanye-approved products tend to skyrocket to the point where his fans are paying in excess of $10,000 USD for a pair of his Yeezy Boost 750s, which ori...